Transparency
AI disclosure & advertising labelling
Mila is a virtual creator. Here is what that means and how partnerships are labelled.
AI disclosure
- Mila Hayes is a fictional, virtual character. She is not a real person.
- All images, videos and other content published as Mila are AI-generated.
- Scenes, places and experiences shown are creative visuals and not documentation of real events.
- This site states clearly that she is a virtual, AI-generated creator.
Advertising labelling
- Posts made in cooperation with a brand are clearly labelled as advertising, using #ad and Instagram's paid partnership label.
- AI-generated content is not presented as real personal experience.
Questions?
Send a DM on Instagram: @mila.hayes.01.